SEO, SEO, SEO, and SEO. Everyone is talking about SEO. Who is SEO by the way?
SEO is the force behind a company’s online success. Internet marketing is now a billion dollar industry and everyone is slowly but surely accepting this. Even top companies in India and the world are now keeping huge budgets for internet marketing. There is so much buzz going about internet marketing. People know that SEO can bring them new prospects for their products and services. But what’s the scope of SEO’s in India in comparison to the rest of the world.
It is very sad to write about it but its quite true. In India SEO’s are treated as data entry personnel. Why i said this will be quite clear if you check the following job requirement for SEO,which i have taken from leading job portals of India. Lets check it out the what skill do big companies need in an seo?
These are the requirements of a senior level SEO in many big companies in India. But i think even data entry operators will be able to do this if guided appropriately, then why you need a SEO. Companies in India still do not know the power of an SEO and what talent should they possess. SEO is a marketing professional which markets you brand online. It is necessary to understand what a SEO can do and what skills a SEO should have.
SEO Services is not a snake oil business and it requires a huge lot of strategy and hard work to promote a brand online. Inappropriate understanding of SEO has lowered the glory of SEO. Search Engine Optimization is often considered as a collection of few tactics, which when done boosts rankings . I personally feel that even SEO should understand that SEO is not about forums posting, spamming emails with link requests and just building a link resource page on website. Only then they can get their glory back.
Inappropriate understanding of SEO has increased spamming, lowered the value of quality content on web and also lowered the concept of usability and adding value to the web.