More and more people are moving to web. Web has become one of the biggest marketplace. Importance of web can no longer be under estimated. So,what happens when a market out grows??
You or your product will no longer be known to potential customers. The similar thing has happened in the offline world also. Suppose we have exceptional product or service, but nobody cares because they do not have the information about your product. This problem gave rise to a necessary evil we all know is now called advertising. without advertising a product is virtually dead.
Same is the case in online world. Generally if your site does not appear on the first page of the major search engines for your keywords, then you are definitely losing potential customers. To overcome this problem we perform SEO. In simple words, SEO is the process of optimizing your site so that it appears on the first page of major searcg engines like google, yahoo and msn etc for your selected keywords.
Keywords are the terms which people use to search for the required information in the major search engines.If we quote wikipedia
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results
If your site is not properly optimized, you will never be able to rank high in the search engines and That’s why i say SEO has become a necessary evil in the online world. What do you say?