Who doesn’t want new customers? Everyone does, right? One of the most convenient way to reach prospective clients is either through cold call or through Email.  Both methods are equally advantageous. The method of outreach sales executives use for their first contact makes a significant difference in their response rates.  Most people prefer to email a prospect rather than calling, because email is often considered more comfortable and can help you with your fear of being rejected. The same happened to Ajoft sales team, which when given a task for software marketing they started mailing their prospects without proper planning. Before […]